5 Branded Videos That Reached Over 100,000 Likes
Plenty of branded videos reach millions of views on social media, which gives the brand exposure, but often not the engagement they’re seeking. In fact, most videos don’t actually receive that many likes or shares in comparison to their view counts. The branded videos that do see high engagement numbers are often part of a larger campaign or event, use influencers to reach their core audience, or put their customers at the center of the action. These brands use what they know about their customers to emotionally connect with their audience online. Here are five branded videos that received hundreds of thousands of likes on YouTube and Facebook:
1. Red Bull Creepers — 787,000 Likes
Red Bull is no stranger to publicity stunts, often portraying athletes accomplishing daring feats. In this branded video, they had two people race each other by climbing up the underside of a bridge to capture a flag. The video uses action, camaraderie, and features their own fans as the heroes of the story in order to engage their Facebook audience.
2. Clash of Clans: Revenge — 597,000 Likes
This fun Super Bowl commercial stars “Taken” and “Schindler’s List” actor Liam Neeson. Neeson, who usually plays serious, intense action heroes, approaches the Clash of the Clans game in the same way, which feels absurd and humorous since it’s a silly, fun mobile game.
3. GoPro: Fireman Saves Kitten — 463,000 Likes
For this video, and many branded videos that GoPro publishes, they featured user-generated content from their own fans, making the brand come off as personal, authentic, and less-polished.
4. Turkish Airlines — Kobe vs. Messi: The Selfie Shootout — 253,000 Likes
Turkish Airlines has basketball star Kobe Bryant and soccer star Lionel Messi face off in a globe-trotting selfie competition. Their audience loved seeing the athletes compete in this fun, light-hearted way.
5. Love Has No Labels | Diversity & Inclusion | Ad Council — 235,000 Likes
The Ad Council put on a publicity event for Valentine’s Day in 2015 for their #LoveHasNoLabels campaign, where they brought their fans to watch couples of different races, genders, and sexualities challenge expectations about love.
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By D. Simone Kovacs, Storyhunter Editor