The Best Ratios & Codecs for Social Media Videos
Social media is a great tool for showcasing video work. Before uploading your samples, be sure to check dimensions. Below are the favorable ratios and dimensions for Instagram, Facebook, Twitter, and Snapchat with a step-by-step guide on how to get your video from computer to phone for easy upload. In terms of viewership, Hubspot published an article on ideal video lengths for social media to help guide your editing process. Here is all the data we’ve gathered:
- Time limit: 60 seconds
- Video dimensions: 640px high, 1080px wide
- H.264 Codec and AAC audio
- File size limit: 15mb
- Ideal video length: 30 seconds
NowThis hit over 55,000 views with this 30-second video.
- Playback length: 140 seconds
- Video dimensions: 1280px high, 1024px wide
- H.264 Codec and AAC audio
- File size limit: 15mb
- Ideal video length: 45 seconds
- Time limit: 45 minutes
- Video dimensions: 720px high, 1280px wide
- H.264 Codec and AAC audio
- File size limit: 1.75GB
- Ideal video length: 1 minute
60 Second Docs has nailed the ideal video length for social media. This 1 minute video has over a million views. It was filmed by Storyhunter documentary shooter Branden E.
Snapchat
- Playback length: each video lasts for 10 seconds
- Video dimensions: 1600px high, 900px wide
- H.264 Codec and AAC audio
- File size limit: 32mb
- Ideal video length: 10 seconds
Computer to Phone
- If you have an iPhone, download the dropbox app
- Upload the video on dropbox on your computer
- When you open the video on the mobile app, select the three dots in top right corner
- Hit “export” and save it as a video file
- It is now in your camera roll and ready to upload to social media
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By Lena Drake, Storyhunter Writer
