Your Small Business’ Video Marketing Just Got Way Easier Thanks to These 3 Tips
Are you overwhelmed by video marketing? If so, you are not the only one: Sixty-six percent of marketers say they avoid making videos because it is too time-consuming, and 41 percent believe it is too complicated. We share three video marketing tips to prove that growing your small business in 2022 is much easier to tackle than it appears.
Upload social media stories
What are social media stories?
Stories that started on Snapchat have expanded to nearly all social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. They are short videos that often disappear after 24 hours. In 2019, Instagram Stories hit 500 million active monthly users, meaning roughly half of the platform’s users engage with the feature every day — making it an attractive place to focus your business’ video marketing efforts.
You can use Stories to post behind-the-scenes videos captured from your smartphone. You can share a glimpse of packing and sending out orders, a product launch, a team event, your morning work routine, or even researching how to come up with an effective social media video marketing strategy. BTS content engages users and establishes brand loyalty by putting authenticity first.
What is Black Girl Sunscreen’s social strategy?
Black Girl Sunscreen (BGS) is a beauty brand started in 2016 to educate the black and brown community on sun protection. They use their social media pages to help bring awareness and shift a mindset around people of color wearing sunscreen, according to owner Shontay Lundy, and this is no easy feat. The company used social media in a way that spoke to its brand voice and was easily shareable. On Instagram Stories, BGS has shared “takeovers,” where a trusted beauty and style blogger showed her skincare routine, speaking to the brand’s audience authentically.
Create mobile-friendly vertical videos
The vertical video trend is not new, but it has taken over the social media landscape with the exploding popularity of TikTok. Social channels like Instagram (Reels) and YouTube (Shorts) have emphasized this mobile-friendly format.
How does Princess Polly use vertical video to engage audiences?
Princess Polly, an online fashion retailer, uses TikTok to showcase its fashion-forward styles. The small business is big on discount codes, creating TikTok campaigns “using auction ads with a traffic objective,” according to a TikTok case study. The campaign was one of their highest-performing discount codes ever, generating over nine million impressions and a 15x return on ad spend.
The Australian company that has stormed the US teen market creates playful and authentic vertical videos, aligning with its brand personality.
Leave it up to the professionals
If you’re overwhelmed and unsure where to get started, you can turn to video production professionals to handle production from beginning to end, optimizing each video for social media through engaging script writing and editing. Your small business can discover and hire TikTok producers, videographers, and editors on platforms such as Storyhunter. We use our global network of freelancers to help tell our brand story: We hired motion graphics designer Mesut Ersoz to turn this static infographic into an animated vertical video for TikTok and Instagram Reels.
By Shivan Sarna, Head of Stories