Glimmer simplifies the process of hiring creators for our growing video operation.
Creating videos for the world’s most popular social media channel
Meta teamed up with Glimmer for an on-demand solution to source filmmakers, editors, digital strategists, talent, and influencers worldwide. They hire creators to tell social media stories for their owned and operated channels @instagram and @creators.
They needed to produce original content at the fast pace of any social video publisher while streamlining the process of bringing creators on board and compensating their established In-Network creators.
Instagram, the most popular social account in the world with 650 million followers, makes compelling content showcasing its diverse and fascinating community in series such as #HiddenGems and #Advocates.
Challenges
- How to hire freelance video producers in remote locations across the planet
- How to quickly onboard and manage a freelance producer network
- How to pay creators all over the world
- How to iterate faster on new content channels, verticals, and themes
- How to scale while maintaining stylistic consistency
Challenges
Services
- Animator / Visual Effects Artist
- Audio Storyteller
- Commercial DP
- Content Strategist
- Copy Editor
- Copywriter
- Corporate Videographer
- Creative Director
- Digital Content Creator
- Documentary DP
- Drone Operator
- Editorial Photographer / Photojournalist
- Graphic Designer
- Hair and Make-up Artist
- Illustrator
- Influencer
- Line Producer / On-Location
- Motion Graphics Designer
- News Shooter / Video Journalist
- Non-Fiction Film Director
- On-Air Reporter / Host
- Portrait Photographer
- Post-Production Manager
- Production Company
- Reporter / Journalist
- Social Media Producer
- Sound Designer
- Sound Mixer
- Translator
- Video Editor - Commercial
- Video Editor - Documentary
- Video Editor - News
Services