Creating Videos For The World’s Most Popular Social Media Channel

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  • How to hire freelance video producers in remote locations across the planet

  • How to quickly onboard and manage a freelance producer network

  • How to pay freelancers all over the world

  • How to iterate faster on new content channels, verticals, and themes

  • How to scale while maintaining stylistic consistency


Instagram partnered with Storyhunter to help speed up their ability to onboard and hire video creators on the fly for their own and operated content channel, @instagram.  As the most popular social channel in the world, they needed to produce original content at a fast pace.

They use Storyhunter to create videos that showcase their most fascinating users on their account, through verticals like #HiddenGems and #Advocates.  They were able to simplify and speed up their onboarding of freelancers so they could move faster with each production.

As the most popular social media account in the world, with more than 300m followers, their users are in the most diverse locations. With Storyhunter’s matching system, they could always easily find quality, professional film crews around the world at a moment’s notice.

Storyhunter simplifies the process of hiring freelancers for our growing video operation.

Alina Grosman, Producer, Instagram


Selected videos