Details

Stanley is a Seattle-based company that sells quality food and beverage gear. The brand wanted to make a commercial spot aimed at millennials and Gen Z. They created a posting on Storyhunter looking for a talented creator who could lead a production team in New Orleans. Specifically, they wanted a director who could capture the spirit of New Orleans while promoting their packable mug and thermos bottle in a natural way. Stanley found the right person to execute their brand vision: they hired NOLA-raised commercial producer, director, and editor Ricardo Betancourt who then brought on rapper and songwriter Pell as talent for the video.

Given the pandemic, this was hybrid remote video production. Ricardo managed a skeleton crew of six people on set following COVID safety protocols. The footage from the camera was running directly into a feed, from which the Stanley team in Seattle could watch the production live.

Stanley and Ricardo used the Storyhunter platform to communicate by sharing project briefs and ideas. Stanley also used Storyhunter to securely and efficiently pay Ricardo for the project.