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Judi K.

Cincinnati, OH, USA

$800 - $1200 / Day

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Top Services

  • Reporter / Journalist

  • Digital Content Creator

  • Copywriter

About Judi

Judi Ketteler has been writing stories since she was old enough to hold a pencil. Now, she is a collaborator in storytelling. She makes her living strategizing with businesses to figure out how to best tell their story, from websites and videos to speeches and books. Much of her current work involves content strategy and content writing for hospitals and healthcare systems. She's helped more than a dozen hospitals launch new websites, with content strategies built around empathy, clarity, and web writing best practices. She believes that clear communication in healthcare should be a human right. Judi got her professional start working at an agency as a copywriter, but has been on her own as a full-time freelance writer since 2002. A magazine-industry veteran, Judi has written for dozens of consumer magazines, such as Better Homes & Gardens, Good Housekeeping, Runner’s World, Self, Women’s Health, and many others. An essay she wrote for Whole Living won ASJA's award for "Best Magazine Essay" in 2011. She frequently contributes essays to and The New York Times. She’s also a regular columnist for Cincinnati Magazine, where she writes pieces about the weirdness of midlife. Mostly, she writes about honesty, and is the author of WOULD I LIE TO YOU? THE AMAZING POWER OF BEING HONEST IN A WORLD THAT LIES (Citadel Press, 2020). She is also the author of two non-fiction books about sewing: SEW RETRO (Voyageur Press, 2010) and THE SPOONFLOWER HANDBOOK (Abrams, 2015). When she’s not writing, Judi loves running, yoga, reading, sewing, doing back flips on the trampoline, and going to flea markets. She lives with her husband and two children in Cincinnati, Ohio.

Top Projects

  • 5 Ways to Spring Clean Your Finances

    • Digital Content Creator

    Article about getting your financial life in order

  • We Need to Do More Research on Honesty

    • Reporter / Journalist

    Reported essay for Scientific American

  • New Year's Resolution: Be More Honest

    • Reporter / Journalist

    Reported essay for The New York Times

All Services


  • Copywriter

Production Support

  • Digital Content Creator
  • Reporter / Journalist

Judi's Clients

  • Morgan Stanley Wealth Management

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