Anders L.
Stockholm, Sweden1 review
Top Services
Copywriter
1 reviewCopy Editor
Fixer
About Anders
I have worked as a copywriter since 1988, at Sweden's very best agencies: Forsman Bodenfors, Åkestam Holst/NOA and Paradiset/DDB Stockholm (as CCO). And I created prize winning work in almost every category. I collected 1st prizes/gold in Eurobest, New York Festivals, and many of the finest swedish shows. I have been Sweden's representative in the juries of Eurobest and LIA/LIAA and I have been member of the head jury in all the leading swedish prize shows. Now I operate as a freelancer from my own company with clients in fintech, proptech, cars, insurance, consumer electronics - and more. Right now I am expanding my services with UX writing for apps, bots and homepages - preferrably using Figma.
Top Projects
The Energy Hand Book
- Copywriter
- Copy Editor
A yearly book about how to make your building more energy efficient. This is not boring, since buildings stand for 40% of our energy consumtion, and you can lower this consumtion with 40% with the tips presented in this book (the tips cover every sector from hotels to homes, from heat pumps to ice rinks). To make this interesting, we cooperate with well known swedish environmental leaders and academics. The book is printed in more than 30 000 copies. It has become the leading energy proptech bible in Sweden and a huge success for the client.
Eurocard - Overprotected? Oh yeah.
- Copywriter
Ad in a series about safety and credit cards. Client: SWE Advertising Agency for Eurocard. I was lead copywriter for Eurocard in the Nordics (Sweden, Norway, Denmark, Finland) and Baltics.
Volvo V40 T4
- Copywriter
Positioning a fast Volvo, how is that done with safety being paramount? With the headline: Live fast, die old. Credits to Forsman Bodenfors (where i wrote this).
Batch of Blog Posts in English about Swedish Language
- Copywriter
Produced for Rosetta Stone on Storyhunter
December 2020
All Services
Pre-Production
- Creative Director
- Fixer
- Copy Editor
- Copywriter
Production Support
- Reporter / Journalist
Anders' Clients
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