Produced for Mic
This beloved YouTuber is using ASMR to help people kick their addictions
Even in the bizarre world of ASMR, Sarah Toth’s videos stand out. Her YouTube channel is wildly successful; she has over a million subscribers, 300 million video views, and enough sponsorships and ad revenue to support her family of four. This isn’t what sets her apart though — many ASMRtists make bank. Toth bends the norms of even the most successful YouTubers largely by stripping the videos of all the pretense that her peers are often chided for. Every other night, she greets her viewers with a goofy transparency. Confessions about shrimp taco breath, accidental focus-skewing bumps of the camera, and periodic breaks in character give her videos an authenticity that more polished ASMRtists lack.
- Reporter / Journalist