Gannett's creative edge: Glimmer's impact on production efficiency

In 2020, Gannett found themselves in a content production dilemma as the COVID-19 pandemic imposed restrictions on global travel. Flying production crews around the world was risky, not allowed, and financially burdensome. Enter Glimmer. The partnership flourished in 2021 when Gannett embraced Glimmer's Creator Management System. With Glimmer, they could seamlessly source creators for their projects through the platform, leading to an astonishing 600 percent account growth from 2021 to 2022.

Gannett uses Glimmer to hire diverse talent, including digital design virtuosos, audio engineers, videographers, digital content gurus, and skilled editors and producers. USA TODAY Studios - owned by Gannett - leverages Glimmer's elite production network to find world renowned producers to handle select digital series. USA TODAY Studios sought a partner to shape their show's creative direction, editorial approach, and production. For one video series, Gannett needed a production team with a passion for the sports world, extensive experience in the editorial and technical aspects of digital media and video production, and a creative flair for sports storytelling. Gannett sourced a production company on Glimmer - our platform ultimately serving as the bridge between vision and execution.

We also help Gannett with budget management. By adopting our Credits feature, Gannett streamlined their invoicing process. They loaded credits upfront and allocated budgets for each digital series. This innovative approach simplified financial management, ensuring that the teams used their budgets effectively without exceeding them. Glimmer provided the tools to connect with talent and the financial solutions that made project management smoother and more cost-effective for Gannett.