Our purpose as an organisation is to be a cultural instigator for the creation generation.

This is an ambition that we will deliver together as a group of museums and heritage sites to help fulfill the cultural goals of the 2030 Qatar National Vision. Our brand purpose also aligns with our organisational vision – to develop, promote and sustain the cultural sector at the highest standards.

At the heart of this is a commitment to helping Qatar originate art, culture and heritage experiences from within. This enables us to have an extraordinary impact on the world and have the rest of the world understand us in return.

We will create and support the next generation of cultural audiences. We will generate a national spirit of participation. We will inspire audiences and producers of the future.

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