Adarsh T.

About

Creative professional with 17 years of experience in Channel Branding. Skilled in creative concepts and visualizing with specialization in the fields of live action direction, broadcast design, on air promotions and Music. § Highly efficient, organized, and thorough. Able to manage multiple projects while meeting both expectations and deadlines. § Adept at taking the creative lead while managing interdisciplinary development teams, production schedules, and budgets. § Versatile skill-set allowing for a smooth transition between project manager, creative director, visual designer, and technical lead. § Accomplished in all aspects of production. Experience New Delhi Television Ltd (September 1999 to present) Creative Director April 2003 to present § Conceptualizing & budgeting and Executing of Channel branding and packaging § Conceptualizing, designing and executing online Graphics § Executing television branding across genres with high production value § Adherence to quality, delivery schedules and teamwork § Adept at Client management § Proficient in all aspects of production including design, music composition and post-production Key Projects January – April 2012 o NDTV Network Re-branding Role: Head of Project – Producer & Composer of music for NDTV Channels. Supervising and coordinating with designers, producers, editorial, programmers and on air promotions 2010- 2011 o It’s My Life (Life of a celebrity) 13--‐part series for 3 channels Role: Show Packaging, music, on air promotions, set creation and on location direction o Business Leadership Awards (Ground event honoring the best businessmen of the year) Role: Show Packaging, Music, Set design and set moving background, Channel AV, Sponsor AV, Nomination and winner packs. Overall Supervision off the ground event o Save Our Tigers Campaign A 12 hour telethon and fund raising event across the nation to Save Our Tigers Role: Conceptualization, Direction and execution of the show Packaging and Music Sourcing and Procurement of essential tiger footage and copyright negotiation o Indian of the Year (Ground event honoring top Indian Achievers across various fields) Role: Show Packaging, Music, Set design – First of a kind: A 70-feet wide projection background for 2 Nomination & winner packs, Supervision of sound design & audio production of the event in 5.1 surround sound. Overall Supervision off the ground event o Channel Launch of NDTV-HINDU (A Chennai based English News channel in collaboration with the Hindu group) Role: Overall Supervision of channel packaging and music o Commonwealth Games (NDTV’s coverage on Commonwealth Games) Role: Overall Supervision of show packaging, online graphics and music 2009 o General Elections (NDTV’s coverage on Elections) Role: Overall Supervision of show packaging, online graphics and music 2007 o Channel Launch of NDTV Good Times and NDTV MetroNation Role: Overall Supervision of channel packaging and music 2005 o Channel Launch of NDTV Profit Role: Overall Supervision of channel packaging and music 2003 o Channel Launch of NDTV 24x7 and NDTV India Role: Head Promos and Packaging - Started the In house promos and packaging team by recruiting in house talent. Responsible for producing promos, show opens, sets and show graphics for NDTV with a team of 4 designers and 5 editors Award: Best Promo – Indian Television Awards for 9/11 Reality Bites Promo Produced Various Promos featuring the best of shows and company history for NDTV’s Barker Channel and Marketing Pitch. The Films helped the company fetch Marketing deals of over 30 Million (INR) even before the launch of the channel Organized a Channel Branding Brief and Orientation For NDTV’s Chairman and Managing Director Prannoy Roy and Radhika Roy in London with Lambie-Nairn. Set up Pitch for outsourcing the complete channel branding for the 2 NDTV news Channels NDTV 24x7 and NDTV India Researched and Interviewed many design and branding firms across the world and short listed 3 companies for the final pitch. The prominent Firms in the list Included Bruce Dunlop Associates, Lambie-Nairn, TAG, Lee Hunt Associates to name a few Involved in the process of final selection for the branding firm. Final Price Negotiation with the Selected firm TAG Design of the Final Logo For NDTV 24x7 and NDTV India Contacted and Convinced A R Rehman (Oscar Winner) to Compose the Main Theme Music For NDTV India. Outsourced the NDTV 24x7 Music to British Composer David Lowe (BBC) and Co Composed and produced Music along with him. Financial and Copy Right Negotiations with the Composers Convinced The NDTV Management to Procure the state of the art Autodesk systems for post production of Channel Branding and On Air Promotions and online graphics Produced and Executed all Channel Packaging Elements for the 2 Channels 3 New Delhi Television - Star News (October 1999 to January 2002) Post Production Supervisor Supervising Producer for a various Documentaries on Kashmir, 9/11 terror attack on America. Afghanistan Directed and Produced a complete show packaging, set and camera shot set up for many election shows including J&K elections and UP elections Key Projects o Directed & Produced corporate films for CII & FICCI o India Tomorrow - An Award winning weekly Magazine Show on information technology BBC World) Awards: Best Editing (Indian Television Awards) o India Business Report (BBC World) An Award winning weekly documentary on the Indian Markets The economy and India’s business world. o Reality Bites - An Award winning weekly documentary on current affairs Awards: Best Current Affairs Show (Asian Television Awards), Best Packaged show (Indian television Awards) Best Editing (Indian Television Awards) o Chuppa Rustam --‐A weekly show based on just for laughs gags shot completely with hidden cameras Award: Best Comedy Series (Indian Television Awards) o Good Morning India --‐ 2 hour daily Breakfast show Award: Best Breakfast Show (Asian Television Awards) Miditech Pvt. Ltd. (November 1994 to September 1999) § Assistant Director – Editor Real India Travel Show -BBC World One of the highest rated travel-shows, the Real India Travel Show captures the essence of real India. A travel show with a difference, The Real India Travel Show packs in an off-beat journey, a celebrity visit to an interesting destination and a travel tale that recreates an intriguing story of a place Role o Single handed execution of complete Show title o Concept, visual treatment VFX and on location Direction of Recreated o Complete Supervision of Show Packaging and Show Open Music o On Location Director o Edit Stories and final Compilation of the Episode § Assistant Director – Editor (On location Director and Editor) Wheels (Auto Show) – BBC World Wheels is the popular weekly automobile show on BBC World for all car and bike enthusiasts. Wheels brings viewers the l test and the best from the automobile industry, reviewing both cars and bikes before they hit the Indian market, and gives an unbiased review of the vehicles. Role o Concept, treatment and on location Direction o Complete Supervision of Show Packaging and Show Open Music o On Location Director o Edit Stories and final Compilation of the Episode § Assistant Director and Editor The Great Escape (200 Episodes)– Star TV The Great Escape profiles holiday destinations, one popular and one offbeat, in each episode. Role 4 o Complete Supervision of Show Packaging and Show Open Music o On Location Director o Edit Stories and final Compilation of the Episode Award: Best Travel Show – Asian Television Awards § Assistant Director and Editor Living On The Edge (80 Episodes) – Star Plus and Doordarshan Role On Location Director Edit Stories and final Compilation of the Episode § Assistant Producer Off The Beaten Path (14 Episodes) – Doordarshan International & Doordarshan – III Role Complete Production Co-ordination (hiring Cameramen, Editors, Make up Artist, Sound recordist, hotel Bookings, travel plan) On Location Production Assist Editor in Edits with Music, Voice Over Recording and Stock Footage and Final Mastering Against All Odds (6 Episodes) --‐ BiTV Role Complete Production Co-ordination (hiring Cameramen, Editors, Make up Artist, Sound recordist) On Location Production Assist Editor in Edits with Music, Voice Over Recording and Stock Footage and Final Mastering § Assistant Producer Living On The Edge (50 Episodes) --‐ Doordarshan Living on the Edge is India's first series that deals with environment issues. Role On Location Production Footage Archive Assist Editor in Edits with Music, Voice Over Recording and Stock Footage and Final Mastering Award: Best Magazine format Show- The Wild Panda Award Software Knowledge Autodesk – Flame, Inferno, Smoke, Flint. Adobe – After Effects, Photoshop, Illustrator. 3D Software – Maxon Cinema 4D, 3D Max, Poser, Real Flow. Apple – Final Cut Pro, Motion. Audio Software – Logic Pro, Pro Tools, Reason Interests Cinema, Audiobooks, Internet, Gaming, Music

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