Your Personal Guide Through Real Estate
"Your Personal Guide Through Real Estate" is a docu-style promotional film about Matt O'Brien, a real estate agent based in San Diego, California. In the film, Matt shares the story of when he bought & sold his first home, being a formative experience that transpires him to be the agent he is today. Claiming to be "Your Personal Guide Through Real Estate," Matt assures the value of his intentional relationship-building approach as he guides people through one of the most complicated life experiences they may face. Project Objective Matt O’Brien wanted to connect with clients and grow his business. I listened to his story and helped him pull out a key theme: “your personal guide through real estate.” We then mapped out a specific narrative and visual direction for a film with those in mind going through the customer journey. The strategy was then to have a film with the intention to be housed and promoted on the website, to play as a key motivator for moving the customer from Consideration to Conversion. I produced, shot, and edited the film.
- Documentary DP
- Production Company
- Non-Fiction Film Director
- Creative Director