New York, NY, USA
$800 - $1200 / Day
I solve business problems with ideas. Two of my campaigns have been succeeding for nearly 20 years. I've recently created social media videos for Disney, NBC Sports and Patron. One of my PR ideas was among ESPN’s top 10 plays of the week. And I have a TV spot in MOMA’s permanent collection. Ad agencies hire me for pitches and account saves. Marketers hire me to work with their ad departments. Entrepreneurs hire me because I'm one of them. johnmurphy.com
The hub of this campaign from Millennium Communications is a seven-episode cooking show, starring Pasta Evangelista, kitchen diva. The series is cross-promoted with e-mail marketing, a Facebook tab and a youtube channel. Pasta Evangelista is also a key part of “It Pays to Eat Pasta” a microsite full of recipes, coupons, new product info and more.
True story. Years ago, wildlife rescuers discovered that Dawn Dish liquid was the best soap for cleaning oil-slicked animals. My partners and I shaped that truth into a successful campaign, based on the "tough, but gentle" brand strategy. We executed it across TV, packaging, PR, social, etc. The campaign continues in the media du jour and has been running for nearly 20 years.
Social shenanigans covering the worlds of comedy, drinking, magic, Italian food, rock-n-roll and bicycle racing. Campaigns and stand-alone stories.
Miscellaneous