Exe Easter Animation
Background: We collaborated with Brand 2D to develop an animation for EXE to be shared online during the Easter season. The idea was to use caricatured versions of social media influencers to help promote the message. Easter is a period in which individuals primarily spend time with friends and family. These get-togethers are usually done by having a meal together. The Approach: Using vivid caricature depictions of social media influencers to tell the story, we created an entertaining animation that showed how the products are used in an urban Kenyan family setting during the easter holidays. The style of animation was radiantly rendered with 2D characters composited on relatable backgrounds.
- Animator / Visual Effects Artist